From Evernote:

Maximize your return

If your starting point for investment is just $1, life is easy!  You can only go up.  

Realistically, most people start in the middle – about $10,000 to $20,000.  But with the overload of financial information in the marketplace, people sometimes prefer to do nothing because they fear to lose their money due to a bad investment decision.  In the end, most people end up leaving their money in the bank.    

Where's the best place to put that money?  What are the ways to make the most of your money?

Your financial adviser will say that the "best investment" for your money will depend on the risks you're willing to take.  

However, in today's unpredictable stock markets, chasing short–term returns is only for people who can afford to lose.  Therefore, the prudent thing to do will be to take a long–term strategy that tries to minimize risks and provide reasonable returns.

That's where long term investment would come in.